How to turn your (weird) hobby into a PROFITABLE business??
How would you like to get paid and earn a living doing what you love? I’m writing about building a business, a life, an entire career around what you really want to do. Whether you’re into video games, or music, or sports, or art, or reading, or anything really. I mean, just imagine for a second that doing your hobby, the thing you do for fun, was actually your job, and you got to do it every single day for as long as you wanted.
Well my friend, I’ve got some good news. Not only is turning your hobby into a business totally 100% possible, it’s also already being done by people just like you every single day. And this is what’s making the creator economy the fastest growing segment of small business. Which means if you want to join the ranks of people who have complete time, and money, and lifestyle freedom, then all you need to do is follow in their footsteps and do exactly what they did.
At least, that’s what I did. Giving up my career as a pilot to strike out and do my own thing, and turning my interest in business and marketing into a completely new career, where I now make business and marketing videos on the interwebs, work from home, travel when and where I want, and have more fun than I ever thought possible. And that’s what I want for you too. So here’s the step-by-step process that you can use to turn your passion into profit, and it all starts with step one, the brain hurricane. I’m sure you’ve heard of a brainstorm before, the process whereby you write down everything and anything that comes to mind. Well, a brain hurricane is just like that. Much bigger.
So, go crazy, and write down all the things you enjoy doing. Nobody’s watching, nobody’s judging. This is between you and the notes app on your phone or whenever scrap piece of paper you happen to have lying around beside you. And if nothing’s coming to mind, then ask yourself, what do you do for fun on evenings and weekends? What would you do even if you weren’t getting paid just because you like it so much? What do you like doing more than anything else? And what would you do if money wasn’t an issue?
And don’t just say sit on a beach or watch TV all day because I promise you’re gonna get bored fast. Then, once you have this list, it’s time to move on to step two, the success formula, which is going to help you understand how you’re going to turn your fun into finances, your interests into income, your free time into freedom.
Alright, that’s enough of that. So here goes. The way to earn money through your hobby is by using your hobby to provide value to other people, and the more value you provide, the more money you make. And there are a ton of ways to earn money depending on your hobby and your skills and your experience. For example, if you’re into writing, you could write a blog, or do freelance writing, or offer editing services.
Do you like art and drawing? You could offer illustration and design services or downloadable templates. Love video? You could sell video editing services or graphics packs. Gardening? You could sell plants or tutorials on plant-related things. Music? Sell beats. Mixing or mastering services.
Photography? You can earn money through freelance work selling stock photography or photo editing services. How about pets? Do you love your dog more than anything else in the world? If so, you’re not alone, and the pet industry was worth $150 billion just a few years ago, and is expected to keep growing at a compound annual growth rate of 5.1% from 2022 to 2030. I mean, we’re talking big money there.
The point here though is that there’s something here for you no matter what you’re into, whether it’s starting a blog or social channel, doing freelance work, creating a course or digital product, offering services, doing coaching, consulting, or teaching someone about your hobby, there are simply an almost infinite number of ways that you’re going to be able to use your hobby to help someone else. But the biggest, best, and most profitable opportunities for you are going to be found at the intersection of three different things. Your interests, your skills, and market demand.
Your interests are your hobbies and all the things that you brain her again back in step one. Your skills are the things that make you good at that hobby, whether through training, practice, or experience. And then market demand is how many other people are out there who want to know more about whatever it is that you’re into. And in my experience, there’s almost no hobby or interest too small that can’t be turned into a six or seven-figure business.
All you need is a thousand true fans. Which is a concept made famous by Kevin Kelly back in 2008 when he said that a thousand true fans who buy what you have for $100 each earns you $100,000 a year. Yep, the math checks out. Of course, feel free to scale this up or down depending on your goals and ambitions, but the big takeaway is that there are hobbies out there that people are interested in that you probably haven’t even heard of. Things like tree-shaping and stone-skipping and even extreme ironing. Yes, you heard that right. Extreme ironing. And all of these things, including thousands more, have large groups of people all committed to learning more about their hobby and about their interests. The key then to getting your first 1000 true fans, to building an audience of like-minded followers and eventually turning them into customers, and building authority and expertise and essentially building a brand around your hobby all comes down to creating and sharing content. But like all things, there’s a right way and a wrong way to do this.
So let’s talk about that now. One of the best parts about turning your hobby into a side hustle or a new business or just using it to generate a little extra cash is that you’re doing it already anyway. So all you need to do is flip the switch to go from practicing in private to practicing in public. Basically, just showing what you’re doing, talking about the process, the results, and the ideas and inspiration that come up as you’re playing. Yeah, I mean, I mean, working. And this really is the perfect example of working smarter and not just harder. For example, if you’re into video games, well, you could start streaming.
If you’re into art, you could show the process of creating a piece from start to finish. And if you’re into something a little more obscure, like say competitive duck hurting, well strap on a GoPro then my friend and get out there. This step in the process is less about strategy and tactics and more about mindset and simply having the courage to put yourself out there, to record, to create content and then to share it with the world. You don’t need to be the best or the smartest or the fastest or the coolest or the whatever’s. You just need to love what you do and be willing to share that passion with other people. That said, recording yourself doing your hobby is only half the battle.
The other half is actually getting that content out there by publishing it and sharing it across a number of different platforms, which is what step four published for profit is all about. When it comes to places to post things online, you’ve got a lot of choices, but some are much, much better than others. Especially if your goal is to turn your hobby into a viable income stream. So here are the platforms that are most likely to earn you a living as a creator, starting with Snapchat, who is reportedly paying $1 million a day to its top creators.
TikTok has their creator fund, Instagram has badges and Twitter has tips, Facebook has instream ads, and even Pinterest has a smaller creator fund. But the big player here and the winner by a mile is YouTube, whose partner program has paid out over $30 billion to creators in the past few years alone. And it’s not just the big million-plus subscriber channels either, as a chunk of that money pie is available to anyone with over 1,000 subscribers and at least 4,000 hours of watch time on their channels. Not only that, but more and more creators are moving over to YouTube and away from other platforms like TikTok and Instagram.
And they’re bringing their audiences with them, which is causing more brands and more businesses to follow them with their advertising dollars, essentially making YouTube an even better place for new content creators. But YouTube also lends itself well to affiliate marketing by talking about the products or services that you use around your hobby. And eventually maybe even selling your own products or services, which is going to give you the most amount of control around the kind of content you create.
What I find most exciting though these days is that even though YouTube is the best, it doesn’t need to be the only platform or the only channel that you use. This is because there’s a kind of content that you can create right now that’s not only working on YouTube but also on TikTok and Instagram and Facebook and most of the other platforms too. And that content is short form vertical video, so let’s go there now. When it comes to social media platforms and business and marketing in general, there’s a new kid in town and his name is short form vertical video. He’s cool, he’s hip, he’s with it, and that’s why all the major social media platforms from
YouTube, TikTok, Instagram, and Facebook are all doing everything that they can in order to get him to show up at their parties. YouTube is making a place for him in the short feed, TikTok in their main feed, and both Instagram and Facebook have made a place for him through Reels, which is what makes creating these short-form vertical videos one of the greatest social media marketing opportunities when it comes to building an audience and monetizing your hobby.
And if you’d like even more tips that are going to help you reach your goals even faster, then you’re definitely going to want to check out this video right here, which is going to give you some of my best marketing tips, tricks, and strategies. So make sure to check that out now and I’ll see you in there in just a second.