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Top 7 Best Digital Marketing Tactics to Use in 2023
Are you promoting your business and customers online? The majority of individuals will say “yes” in response to this. The internet is strong, pervasive, and unavoidable, thus that’s the reason why. There were $5 billion internet users in April 2022, or a penetration rate of 63%. Digital marketing may thus help firms connect with the other half of the global population.
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Does this, however, make your work simpler? No. Internet marketing is quickly changing. Previous marketing strategies, including advertising, are no longer as effective. Chatbots and influencer marketing, two newer strategies, are becoming more popular. So, marketers must keep up with the most recent developments in digital marketing techniques and technology.
Effective digital marketing requires well-thought-out planning and execution. According to a Schedule poll of 3,217 B2B and B2C marketers, marketers that actively plan their marketing initiatives see 356% higher returns than those who don’t.
For this reason, we’ve selected seven innovative digital marketing techniques for 2023. The most effective technique to utilise each strategy will be described in this essay. Also, you’ll learn about modern firms that have perfected each tactic.
You will inevitably lose clients if your marketing efforts fall into a rut. Modern consumers are picky and won’t hesitate to switch their loyalties to companies that live up to their expectations.
We’ve chosen the top 7 digital marketing strategies that are anticipated to be effective in 2023 because we don’t want you to spend time, money, or effort investing in just any marketing strategy.
Here they are:
- Influencer marketing
- Mobile-first marketing
- Marketing automation
- Multi-platform content strategy
- Brand storytelling
- Chatbot marketing
- Voice/visual search
Digital Marketing Tactics to Use in 2023:
Summary
1. Influencer Marketing
2. Mobile-First Marketing
3. Marketing Automation
4. Multi-Platform Content Strategy
5. Brand Storytelling
6. Chatbot Marketing
7. Voice/Visual Search
- Influencer Marketing
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Those who are trusted by a group of individuals who are typically referred to as “followers” are known as influencers. Influencer marketing is the process of working with influencers to promote your company’s name, goods, or services. You provide payment in exchange in the form of cash, free goods, special offers, or other advantages.
According to a research, at least 66% of individuals no longer have the same level of faith in brands. Consumers detest commercials in a similar way. In order to avoid ads, 74% of individuals either use ad blockers, alter their media consumption, or pay for ad-free streaming services.
The public now rejects any overt self-promotion in any manner. How can businesses approach consumers in such a situation and gain their trust?
Influencers provide the solution. More people—63%—trust influencer recommendations than what companies say about themselves or in advertisements. The appeal of superstars was offset by their relatability.
Influencers not only give companies credibility, but they also motivate consumers to make purchases. Once an influencer suggested a product, 58% of consumers purchased it.
You might be astonished to find that influencers (nano- and micro-influencers) with modest following bases could promote your company for free. Sometimes, the association’s exposure, experiences, or even just free things are more than enough for them.
The sub-modules of influencer marketing include influencer discovery, relationship and campaign management, ROI evaluation, and analytics. Although the majority of firms manage their own influencer campaigns, influencer marketing platforms may offer complete packages at reasonable prices.
Check out the Instagram feed of the apparel company n:philanthropy for an illustration of how firms utilise influencer marketing to expand their reach. To promote their joggers and shirts, they collaborated with Instagram influencer Mrs. Arizona, Jolene Goring.
Take note of the way Jolene draws attention to the social reasons that the company supports, such as compassion for cancer patients and animals. This improves the brand’s trustworthiness and humanises it.
2. Mobile-First Marketing
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Any forward-thinking brand has to focus on mobile marketing. According to Salesforce’s State of Marketing study, 68% of businesses have included it into their entire marketing strategy. Brands and marketers must take the lesson from customers’ addiction to their mobile devices and prioritise mobile marketing.
Expectations from consumers are what drive marketing. Brands cannot disregard the obligation if customers want them to provide an uniform and smooth experience across devices. The 2019 Google report shows why marketers require a mobile-first strategy:
60% of smartphone users have gotten in touch with a company straight from the SERPs.
59% of respondents choose brands that enable mobile shopping.
58% of users prefer businesses whose mobile websites and apps keep track of their prior online activity.
Businesses must invest in mobile websites and applications due to rising consumer expectations and changing purchasing trends. You may provide your consumers with quicker, more individualised, and device-neutral service in this way.
If you want to stay in contact with your clients who are constantly on the go, a mobile site is a basic need. Website designs that are responsive look nice across all screen sizes and resolutions. For mobile websites, the “less is more” philosophy works well. Users are intimidated by text-heavy websites. White space should also be used often.
The website for the taxi service Lyft is understated. There are only four primary menu options in the header bar, keeping things simple. A clear CTA for drivers who want to join the Lyft network is located below the ad. Download links for the software are located in the footer. Even new users won’t have any trouble navigating because it’s so simple.
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The concept of mobile-first marketing extends beyond responsive design. While developing your marketing strategy, you must have a mobile-first viewpoint from beginning to end. Your blog articles, emails, adverts, and social media postings should all be written with mobile users in mind, just like the material on your website.
Mobile consumers are immensely impressed by videos and images. In addition, they engage viewers for a longer period of time and have a far bigger impact than simple text material. To appeal to various audience segments and platforms, you may combine audio, video, and text material.
For their demonstrated capacity to increase revenue, mobile apps deserve special consideration. 23 billion USD were spent by people worldwide on mobile applications in Q3 of 2019. 32% of app users visited a favourite app at least 11 times in 2019 alone.
Making an app once pays off in the long run by increasing your sales and client retention rates. The user experience of your software should be excellent, and onboarding should be simple. Remember that 29% of app users delete an app they don’t find useful.
3. Marketing Automation
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Marketing automation, to put it simply, is the process of automating routine processes so that machines, rather than people, can complete them. It includes a wide range of marketing operations, such as utilising AI chatbots to answer consumer questions and delivering triggered emails to website visitors.
The advantages of marketing automation are numerous. Your sales staff may be more effective if it is employed for lead creation and lead nurturing. Tools exist that can send discount coupons to clients who are close to converting. Using offers based on these users’ past purchasing or browsing behaviour, they may retarget lost site visitors.
Your contacts and prospects may be scored and segmented using sales prospecting tools. More quality and sales-ready leads are sent to your sales staff. These instruments can identify patterns that the human eye would overlook.
Consistency in marketing is the most difficult aspect. Routine chores like publishing on social media, sending welcome emails, and assigning work to teammates may be handled using scheduling systems. The success of marketing automation in assisting marketers in achieving their most essential objectives is reported by 64% of marketing professionals.
As you can see from the graphic below, businesses use marketing automation in a variety of ways.
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Email marketing, social media advertising, and scheduling social media posts are the top three applications of marketing automation. As post production requires originality, it is less common for it to be automated. On the other side, marketing automation has also become ripe for messaging and chatbots, which require some kind of sentiment analysis.
Target, an online retailer, excels in using automation. They compile data about infrequent site users. They then send an SMS notice with a link to download an app. When someone downloads and uses their app, they continue to contact them with tailored offers. Customers may rate their experience in-app and in the Play store after making their first purchase, in which case a window for product reviews appears.
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4. Multi-Platform Content Strategy
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You must be active on all popular channels that target your target market if you want to increase brand visibility. Also, you need to be active on the channels that your main rivals use to drive the majority of their traffic.
Although while a multi-pronged content strategy may first appear difficult, it gets simpler with time as one channel feeds the others. You will have many opportunities to interact with consumers and learn more about them.
To represent a consistent brand identity, you must regulate the material you give online and offline. Your print materials, newsletters, social media posts, and ad copy must all work together cohesively.
The science and art of creating content for several platforms have been mastered by Nike. They have a lot of social media accounts, including ones specifically for football fans and fitness enthusiasts. On Facebook, their fan pages are among the top 10. Several accounts for various regions each include localised material and local celebrity.
5. Brand Storytelling
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People purchase from people. In this age of automation, your brand cannot afford to be a nameless, faceless thing. Brand storytelling mixes a brand’s beliefs, goods, and narrative together to appeal to the emotions of its audience. In the end, it forges a relationship of trust between a brand and its clients, encouraging loyalty and repeat business.
Your brand will stand out from those of your competitors if you talk about the journey that shapes it. Without being commercial, you may draw attention to your exclusive offer. Instead of bragging about its products, a company may more successfully build trust if it is open about its guiding principles.
It’s crucial to think of inventive methods to convey the history of your business. The secret is to be genuine and provide your audience a consistent message.
Natural cosmetics are produced by Burt’s Bees. They produce short films on Burt, the brand’s creator and a supporter of an organic, rural lifestyle. Burt is a nature fanatic. The objective is to demonstrate the integrity and ideological consistency of Burt’s goods.
Burt’s sage advice is included in their Burtism series. Customers may see inside Burt’s log cabin in the video below.
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6. Chatbot Marketing
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Computer programs called chatbots are designed to communicate and act like people. Further to enhancing customer experiences, chatbots offer enormous, unrealized marketing potential.
Facebook Messenger chatbots may be used to efficiently complete transactions and build drip campaigns. Businesses are adopting messaging services with their own chatbots more frequently now.
For their on-demand and always-available services, chatbots are adored. By responding to consumer inquiries quickly and personally, they improve user experience. Advanced bots contain speech and facial recognition features so that users may ask queries without having to pick up a keyboard.
Bots may collect crucial consumer information and insights that sales and marketing teams can use to pre-qualify prospects. Also, because a single bot can manage the workload of several sales representatives, bots greatly reduce the cost of labour. This may be the reason that 70% of businesses claim that chatbots have helped to increase their sales.
Bots are being used by marketers in innovative ways. Customers at Pizza Hut and Starbucks may place orders by speaking to bots. Your favourite songs are used to generate playlists by the Spotify bot. The bot for Mastercard can figure out how much you spent on dining out last month. Through tutorials, the Sephora bot helps you master your cosmetics skills.
Judy Hopps was the feisty protagonist of the Disney cult classic Zootopia. Kids may chat with Judy through a Zootopia-inspired Disney bot on Facebook Messenger. Naturally, children were fascinated by the event.
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7. Voice/Visual Search
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Your company has to be prepared to handle voice and search inquiries, which will account for a sizable portion of all mobile queries by 2023. Google introduced its Search by Picture feature for visual search and Google Assistant for voice search in anticipation of the trend. Each and every forward-thinking company must embrace the fad.
Voice search offers a hands-free experience that customers adore. They particularly like the freedom of multitasking as they use voice commands to set alarms, search for favourite tunes, and make restaurant reservations. 42.1% of individuals used voice search on any device at least once per month in 2022.
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When a searcher submits a picture as a Google search query, you might draw the attention of crawlers if you allow onsite visual tagging. As more and more visual searches are done on mobile devices, you can promote a smooth buying experience. By responding to voice inquiries about pricing, ratings, and product locations, you may improve the in-store experience for your customers.
Following Google Lens, Pinterest introduced Lens, a visual search tool to look for themes and images associated with photos submitted from cellphones or Pins. Shoppable Pins, which offer product details and a direct link to the store’s website, have since been added.
Conclusion
An ever-changing environment exists for marketing. If you want to outperform the competition and stand out from the crowd, you must stay on top of trends. These cutting-edge strategies for digital marketing are supported by professional analysis and motivational examples. Choose the approaches that fit your budget and get going.